July 8th, 2009 | by Emily Goligoski
Reposted from MASHABLE
Emily Goligoski works with Federated Media’s strategic programs group and hosts a video interview series with female entrepreneurs for the Bay Area organization Women 2.0. She blogs about arts and culture in San Francisco, and you can follow her on Twitter.
As more diverse organizations dive into web marketing, for-profit organizations can learn well from their indie counterparts about experimentation and innovation online. A few notable community and arts groups have been inventive in their use of social media and truly collaborative in their outreach in ways that even the most seasoned corporate marketer can appreciate.
Among the arts and community organizations using social media thoughtfully and in big ways (which aren’t necessarily representative of their limited budgets) are independent artists and companies in photography, film, modern art, radio and craft. They’ve capitalized on the audiovisual nature of the Web to showcase the storytelling and community-building aspects of their work, and the results are worth a pass-along.